Can You Trust The “Woo”? How to Allow Your Inner Knowing to Flow in Your Life Coaching Business

You’ve had those moments—the ones where a thought, a feeling, or a deep knowing tells you exactly what to do next. Maybe it was a gut instinct about a client, a quiet whisper that nudged you toward an opportunity, or an unshakable sense that a decision wasn’t right for you.

And yet, even when your intuition speaks loudly, you second-guess it. You look for external validation, analyze it from every logical angle, and hesitate—because trusting something unseen, something unmeasurable, feels risky. After all, you weren’t taught to rely on inner knowing. You were taught to seek proof, follow formulas, and listen to those who “know better.”

But here’s the truth: Your inner knowing isn’t just a feeling—it’s an intelligence beyond logic.

And here’s the deeper truth: It has never been wrong. Every time you’ve ignored it, you’ve learned why you shouldn’t have. Every time you’ve followed it, things have unfolded in a way you couldn’t have predicted, but in a way that ultimately served you.

So why do we still doubt it?

Let’s go deeper into how intuition functions, why it’s your most advanced decision-making tool, and how to finally stop questioning what you already know.

Your Inner Knowing Is Not Just a Feeling—It’s a System

Most people treat intuition like a mysterious force, but the reality is that it’s deeply embedded in our neurology, energy, and lived experience. It’s not a random ‘hunch’—it’s your body processing thousands of micro-signals that your conscious mind isn’t fully aware of yet.

Think about it: Your brain is constantly absorbing information—people’s body language, tone shifts, the subtle patterns in conversations, past experiences that mirror current situations. This subconscious data gets processed in an instant, and it presents itself as a ‘knowing’ before your logical mind catches up.

This is why successful entrepreneurs, master coaches, and visionary leaders all swear by intuition. It’s not just a mystical idea—it’s an accelerated pattern recognition system that helps them make faster, sharper, and more aligned decisions.

The real problem? Most of us don’t trust it because it doesn’t come with a data sheet and a peer-reviewed study. We’ve been conditioned to believe that what we “just know” isn’t valid unless it can be logically explained.

But what if your deepest intelligence doesn’t come with an explanation? What if it doesn’t need one?

Why We Dismiss Our Deepest Knowing

If you struggle to trust your gut in business, there’s a reason. It’s not that you’re ‘too logical’ or ‘too skeptical’—it’s that you were trained to dismiss it.

From an early age, we were taught that answers exist outside of us, not within us. School rewards those who follow formulas, not those who sense their own way through problems. The workplace values repeatable strategies, not intuitive leaps. Business gurus preach proven methods, not instinct-led innovation.

So when your intuition presents an answer that doesn’t fit the traditional path, your brain hesitates. It doesn’t want to be wrong. It doesn’t want to risk failure. But here’s the paradox: Not trusting your intuition leads to the very missteps you’re trying to avoid.

How many times have you ignored that gut feeling and regretted it? How many times have you done what was ‘smart’ instead of what felt right—only to find yourself correcting course later?

We must unlearn the belief that our wisdom needs permission.

How to Deepen Your Trust in Your Inner Knowing

1. Train Yourself to Recognize True Intuition vs. Fear-Based Thinking

One of the biggest reasons people struggle to follow their inner knowing is that they confuse it with fear, anxiety, or overthinking. They assume that every strong feeling is intuition when, in reality, fear often disguises itself as ‘logic’ to keep us from taking risks.

So how do you tell the difference?

• Fear contracts. Intuition expands. Fear feels restrictive, tense, and overwhelming. Intuition feels calm, clear, and inevitable—even if it challenges you.
• Fear demands urgency. Intuition is patient. If you feel frantic pressure to decide immediately, it’s likely fear. True knowing doesn’t rush—it waits for you to listen.
• Fear is noisy. Intuition is quiet. Fear throws up a thousand justifications. Intuition is often a simple, quiet certainty.

When you’re feeling stuck, ask yourself: Is this fear pulling me away, or is intuition pulling me forward?

2. Stop Outsourcing Your Decisions

The more you look outside of yourself for answers, the harder it becomes to trust yourself. Seeking guidance is valuable, but constantly needing someone else to validate your choices means you’re reinforcing the belief that your wisdom isn’t enough.

Practice making decisions without asking for second opinions. Start small—choose a content topic, set a new boundary, follow through on a business idea—without running it by anyone first. See what happens when you trust yourself first.

Over time, you’ll notice something: Your intuition was right all along.

3. Look for the Evidence That Intuition Works

Start documenting every time you’ve trusted your inner knowing and it turned out to be exactly right. This is how you rewire your brain to trust yourself again.

• Think about a time when you had a ‘feeling’ about a client or opportunity and later realized why it was right (or wrong).
• Recall a moment when you felt drawn to an idea or business move that made no logical sense at the time but paid off later.
• Reflect on an experience where you ignored your intuition and regretted it.

When you see how many times your intuition has guided you correctly, your resistance to it will start to dissolve.

Your Intuition is Your Greatest Business Strategy

The most aligned and abundant businesses aren’t built on strategy alone. They’re built on a fusion of deep inner knowing, intuitive timing, and aligned action.

This is how you create a business that not only succeeds but feels like home. A business that doesn’t just function—it thrives. A business that doesn’t require you to push, prove, or force—but instead, to trust, listen, and move in harmony with what’s already unfolding for you.

Your inner knowing has never failed you.

Join us for the Wealthy & Woo-Woo Challenge: https://offer.badassbutterfly.com/wealthy-and-woo-woo-challenge 

The Wealthy & Woo-Woo Challenge is a transformational 3-day experience designed for spiritual women who are ready to turn their divine gifts into a thriving, profitable coaching business. Whether you’re just starting or looking to refine your path, this challenge will guide you through the exact steps to align your soul’s purpose with financial abundance. You’ll learn how to confidently step into your coaching role, create a business strategy that feels authentic, and shift from an employee mindset to an empowered business owner—so you can start making great money doing the work you love. Join us for FREEEE!