Getting Clients Isn’t Magic — It’s Clarity, Consistency, and Credibility

Not getting clients is the number one fear new coaches face — and honestly, it’s justified.

You’re getting ready to invest in coaching training, and now you need to know: is this going to work?

Here’s what I can tell you from personal experience: Getting clients isn’t hard — but it does require consistency, clarity, and credibility.

All three can be challenging for people. What’s the hardest for you?

Is it the consistency required to get your studies done? The consistency to show up regularly in your newsletters? On social media?

And what about the clarity? Will you hold the vision for what you desire or will you let it get trampled by fear?

And credibility isn’t something you’re given. It’s something you build — through how you show up, what you say, what you stand for, and whether you’re actually doing your own work.

If you’re a coach, you are your product. Not in the performative, personal-brand kind of way. I don’t mean it that way, although that’s a tiny part of it. I mean: you, as a coach — your brain, your heart, your method, your ideas, your clarity — that’s what people are buying.

So if you’re vague on what you do and how you help, that’s going to be a problem.

If you don’t know your own philosophy or what problem you actually solve, that’s going to be a problem, too.

And lastly, if you can’t articulate what happens between point A and point B when someone works with you, that’s big freaking problem!!

People can’t choose you because they don’t know what they’re choosing. And how can they??? YOU haven’t chosen your thing yet so you can’t expect them to choose you?

For me, I’m a philosopher. I think, write, and articulate. So sharing my ideas feels natural. People choose me as their coach because they know what I believe. They relate to how I see the world. They hear my story and say, “That’s the way I want to grow.”

The fact that you’re reading this is evidence that I do my work.

Folks also choose me because I’m not afraid to share my struggles.

Let’s face it, I’ve walked through fire AND I’ve cleaned up the messes. I’ve done the emotional work, the financial work, and the structural work.

So when I share, it’s a deep reflection of wisdom that builds trust. People see their story in mine, and they feel safe with me. That’s how the connection happens.

Five Ways to Get Clients as a Life Coach

1. Get crystal clear on your coaching philosophy.

If you can’t explain what you believe, how you work, and why it matters, you’ll struggle to get clients — not because you’re not good, but because you’re not clear.

Your philosophy is the foundation of your coaching practice. It tells people what you see, how you think, and what kind of transformation they can expect when they work with you.

Sit down and write it out.

– What do you believe about change?

– What patterns do you help people unravel?

– What have you lived through that shaped your perspective?

Don’t try to sound polished. Try to sound true. And by the way, a great certification program will help you write out your philosophy. In my program, it’s how you graduate.

2. Talk about your ideas– regularly, out loud and in public.

No one’s going to hire you if they can’t find you — or worse, if they find you and still don’t know what you stand for.

You don’t need a huge audience. You just need to show up consistently where your people are — email, blog, YouTube, Instagram, wherever.

Your job, when the time comes, is to talk about what you believe, about your process, and even about your life — not like a trauma dump, but like someone who’s integrated their story and built something useful from it.

You’re not selling your past. You’re sharing the wisdom it taught you.

3. Make a real offer.

Coaches get stuck here all the time. They do the content. They do the inner work. But they don’t make an offer.

Your content builds connection. Your offer creates commitment.

Tell people what they can do next. Book a call. Join your program. Buy your class. Be clear, and be confident. If your work can help people — and if you’ve studied with me, we know it can,  then give them a way to say YES.

4. Work with people. Start one by one.

You don’t need a big launch. You don’t need a fancy program. In the beginning, you just need to coach. Get real humans in front of you and do the work.

You’ll build confidence and you’ll start to refine your method. And you’ll get client testimonials from actual results. From there, your referrals and group sessions start to build naturally.

5. Build a practice, not a performance.

Hehehe! People can smell fake from across the internet. So don’t try to sound like a coach, and just be one.

Don’t copy other people’s voices. Don’t say things that don’t feel real. Don’t dress up your pain to make it “relatable.” Just tell the truth. Coach from your truth. Show up from your truth.

And stop sharing other people’s quotes. Share your own quotes! Make some quotes, yo. Think and write it down and let other people share your stuff. You’re a leader! Go back to the very beginning of this post. I said you gotta write your philosophy. So write it and quote yourself.

Want to go deeper into this? I can help you write out your coaching philosophy, tighten your message, or build an actual business foundation beneath the vision.

Send me a private message.