What’s Your Philosophy? How What You Think Can Make You a 6-Figure Life Coach & Thought Leader

 

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What exactly is thought leadership? And why does it matter for life coaches and healers?

If you are a life coach doing ‘all the things,’ and it seems like no one is hearing your message—if you feel like your work is lost in the competitive sea of voices online or you struggle to attract the right clients…. If you feel INVISIBLE—you may be missing one crucial element in your work: thought leadership.

When I was in my early 30’s, I decided to finish my university degree in Paris and I had to make a decision about what to study. Western Philosophy jumped out at me, and when I told my family, they cringed and wondered why I would choose something that didn’t have a more directly lucrative outcome.

Little did they know that what I learned about philosophy and thinking during those years would become the basis of my $360k per year life coaching income.

What is Thought Leadership?

Thought leadership is a way of creating content that shares your experience and demonstrates your expertise. It’s a way of delivering your philosophy to the world so that it influences the way people think.

Thought leadership is not just about having knowledge—it’s about owning your unique perspective and sharing it in a way that influences, inspires, and shapes conversations. It’s about leading discussions that create change, and positioning yourself as an authority in your field.

When you step into thought leadership, you are no longer just another coach. You become a guide, a visionary, a person people look to for wisdom and insight. Your words carry weight. Your ideas challenge outdated beliefs. You don’t just share information—you create impact.

Why Coaches and Healers Struggle to Step into Thought Leadership

Many coaches and healers hesitate to claim their space as thought leaders because of their own deep-seated fears and limiting beliefs. One of the biggest blocks is the fear of being seen.

It’s one thing to work privately with clients, but stepping forward as a leader means opening yourself up to visibility. What if people judge you? What if you say the wrong thing? What if people see you as a fraud? This is especially true for spiritual coaches and healers. These fears can be paralyzing, keeping you in the shadows instead of standing boldly in your wisdom.

Another challenge is not knowing what to say. Many coaches feel overwhelmed by all the ideas swirling in their minds. They wonder how to narrow it down into something cohesive, something that feels both true to them and compelling to others. Without clarity, it’s easy to second-guess yourself, watering down your message to the point where it becomes generic and forgettable.

And then there’s the fear of not being liked. You are afraid to polarize people. No one wants to be disliked, and many coaches hesitate to take a stand because they worry about alienating potential clients. But the truth is, playing it safe is the fastest way to be overlooked. Thought leaders don’t aim to please everyone—they aim to speak their truth so clearly that the right people recognize them instantly.

The Benefits of Stepping Into Thought Leadership

When you embrace thought leadership, you shift the way people perceive you. Instead of chasing clients, clients seek you out. Instead of struggling to stand out, your voice naturally rises above the noise because it is anchored in something deeper—your authentic truth.

Owning your thought leadership attracts clients who are ready to invest in your work because YOU ARE CLEAR and clarity is trustworthy.

It creates a legacy beyond individual coaching sessions, allowing your ideas to spread and make a lasting impact. It positions you as an expert, opening doors to speaking opportunities, collaborations, and recognition. Most importantly, it deepens your connection to your purpose. When you are fully expressing your voice, you feel more fulfilled, more aligned, and more powerful in your work.

How to Craft a Thought Leadership Message That Commands Respect

Step 1: Define Your Core Truth

Your thought leadership message needs to be built on something unshakable—a core truth that drives everything you do. This isn’t just what you do as a coach, but why you do it. If you had to do a ten minute TED Talk and could only share one idea that could change lives, what would it be? That’s your core truth.

To uncover this, you have to sit down and think about your philosophy. This is where most coaches fall short. They don’t realize that developing a philosophy is part of their job!

Grab your journal and pen and write about the most profound lesson you’ve learned in your journey. What was the moment that changed everything for you? What do you believe so deeply that it fuels your work every single day? Thought leaders don’t just teach—they embody a truth that others can feel and trust.

Step 2: Take a Stand

A thought leader does not sit on the fence. If you want to be recognized as a powerful voice in your field, you have to be willing to challenge outdated beliefs and bring fresh insights to the conversation. Playing it safe will only make you blend in.

Think about the common narratives in your industry. What do most people believe that you see differently? What conventional advice do you completely disagree with? Where do you see the need for a new way of thinking? Your power lies in your willingness to be bold.

Step 3: Speak from Experience, Not Just Theory

People don’t just follow information—they follow stories, lived experiences, and real transformation. Your personal journey is one of your greatest assets as a thought leader. When you share your message, ground it in your own experiences. Show people how you arrived at your wisdom. Give them real-life examples that prove your insights are not just ideas, but truths that have shaped your own path and the lives of those you’ve worked with.

Instead of saying, “Self-worth is important,” tell the story of when you struggled with self-worth and what changed for you. Instead of saying, “Meditation helps with stress,” describe how meditation helped you through a specific challenge. Stories create connection. They make your message memorable. They make you real… And trustworthy.

Step 4: Own Your Presence and Share Consistently

A thought leader isn’t someone who speaks once and disappears. If you want to be seen as an authority, you have to show up consistently. Thought leadership is an ongoing conversation, not a one-time declaration.

Start sharing your message across different platforms. Write about it. Speak about it. Make videos. Go live. Be in the conversation. The more you show up, the more people begin to associate your name with your message. And the more consistently you stand by your truth, the more you solidify your presence as a leader.

Your Next Steps

Thought leadership isn’t just about having an opinion—it’s about stepping fully into the role of a guide, a mentor, a visionary. It’s about knowing that your voice matters and using it to create transformation.

If you’re ready to step into thought leadership, start now. Define your message. Take a stand. Speak your truth. And most importantly, don’t wait for permission.

I’ll be hosting a 3-day event in March called the Visible Coach Retreat. During this online retreat, I am going to give you the 4 powerful keys you need to get clear about your philosophy and activate your inner thought leader. Drop a note in the comments if you’re interested and I’ll share the link to join.

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Copyright

COPYRIGHT © 2019 BY CRYSTAL LYNN BELL ALL RIGHTS RESERVED. Excerpts may be used, with FULL CREDIT given to my website and me as writer. Unauthorized use of Full Article copy or duplication of any material on this website without express and written permission from its author and owner is strictly prohibited. Thank you.